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ZF.

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Redesign Lion Air App

Redesign Lion Air App

Product Design

Product Design

Case Study

Case Study

About Company

Lion Air is a subsidiary of PT. Langit Esa Oktagon (PT. LEO Group) which is part of the wider Lion Group. As a leading domestic airline and disciplined low-cost carrier, Lion Air offer flights to value-conscious customers who focus on price, frequency of flights, and an expansive route network across Indonesia.

Lion Air is a subsidiary of PT. Langit Esa Oktagon (PT. LEO Group) which is part of the wider Lion Group. As a leading domestic airline and disciplined low-cost carrier, Lion Air offer flights to value-conscious customers who focus on price, frequency of flights, and an expansive route network across Indonesia.

Platform

Mobile App

Tools

Figjam, Whimsical, Figma, Maze

The Problem

In the world of business, especially in the aviation industry, an airline should ideally have an application that makes it easy for users to manage their flights, from searching for plane tickets to completing their journeys. I conducted a case study on one of the renowned airline apps in Indonesia and Southeast Asia, Lion Air. In this app, Lion Air lags behind its competitors in Indonesia, including Air Asia, Garuda Indonesia, and Citilink. There are still numerous deficiencies in features that leave users feeling less supported and frustrated. Moreover, the outdated and cluttered interface contributes to a lack of user interest in utilizing the app.

In the world of business, especially in the aviation industry, an airline should ideally have an application that makes it easy for users to manage their flights, from searching for plane tickets to completing their journeys. I conducted a case study on one of the renowned airline apps in Indonesia and Southeast Asia, Lion Air. In this app, Lion Air lags behind its competitors in Indonesia, including Air Asia, Garuda Indonesia, and Citilink. There are still numerous deficiencies in features that leave users feeling less supported and frustrated. Moreover, the outdated and cluttered interface contributes to a lack of user interest in utilizing the app.

Orginizing My Thoughts

In this case study, I've dissected various challenges across key areas that serve as the core features in a flight application. I undertook this task from my perspective as a user and engaged my friends in assessing the app's performance when it comes to searching for desired flights and its relevance to their future travel needs.


I've broken it down into three crucial aspects of this issue: the homepage, ticket search, and flight management. All of these are intertwined with the primary goal users have when downloading this airline app, making them interconnected. I've organized them as follows:

In this case study, I've dissected various challenges across key areas that serve as the core features in a flight application. I undertook this task from my perspective as a user and engaged my friends in assessing the app's performance when it comes to searching for desired flights and its relevance to their future travel needs.


I've broken it down into three crucial aspects of this issue: the homepage, ticket search, and flight management. All of these are intertwined with the primary goal users have when downloading this airline app, making them interconnected. I've organized them as follows:

Comparative Studies

In this case study, I conducted a comparative analysis of several pages and features within the Lion Air app in relation to competitors like FlyGaruda, Citilink, and Air Asia. Through this comparison, I aimed to identify the strengths, weaknesses, and unique features of each competitor, with the goal of gaining a comprehensive understanding to enhance the app based on existing opportunities.


This is done to be able to provide knowledge and a deeper picture from various perspectives to find a deeper picture to be able to answer problems and apply ideas that might be missed. I show one of the analysis of this application with competitors when the user gets the flight ticket search results.

Information Architecture

I've crafted a user flow within the Lion Air app to illustrate the step-by-step actions that users can take when utilizing the application.

Creating User Flow for Find Cheapest Ticket

In this case study, my sole focus has been on a feature that ensures users get the most affordable flight tickets. I've designed this flow to assess the improvements made to the application.

Improvement

To address the challenges and implement the ideas collected earlier, I conducted improvements to the app's interface using a user-friendly design thinking process, incorporating various changes within it.

Designing the User Interface

The design system that I applied was to focus on answering problems and making improvements using current design trends. I saved a lot of time in designing the components, which allowed me to allocate more time to explore the user flow and interface based on their guidance.

Home Screen

This page serves as the main hub where users can search for flight tickets. Additionally, it features several flight destinations managed by Lion Air. There is also a hamburger menu button that directs users to various menus not found on the home page, and a notification button that leads to a notification pop-up providing information for the user

Hamburger Menu Screen

This page showcases several menus that are not displayed on the main page, offering various options to assist with your flight experience, including 'Fly With Us' and others

My Trip Screen

This page serves as a platform where users can conveniently track their past and upcoming flights. Users can seamlessly add flights to their itinerary by booking Lion Air tickets through other apps. Simply click the 'Add' button and search for your desired flight by clicking the 'Search' button

My Trip Screen (No Trip)

Similar to the previous 'My Trip' page, but with a unique twist: on this page, when users don't have any trip history

Check In Screen

On this page, users have the convenience of checking in for their flights online using two methods: either through their booking reference or e-ticket number

Profile Screen

This page offers users the power to view and customize a treasure trove of information, including their profile details, travel preferences, payment card settings, and notification preferences. What's more, users can keep tabs on their vouchers and points. For the grand finale, they have the option to gracefully sign out from their profile right here

Flight Search Result

This page unveils the fruits of the user's pre-set flight search, giving them the power to sort and filter flight results to their heart's content. With the 'Modify Search' option, users can fine-tune their quest. Plus, they can easily spot the best bargains based on the flight prices by date

Flight Details

This page unfolds like a treasure chest when users click on 'More Details,' revealing a wealth of intricate flight information waiting to be explored

Complete Your Flight

This page materializes once users select their desired flight, ushering them into a realm where they craft their journey. Here, users are invited to complete essential personal details for the flight, enhance their experience with options like adding baggage, pre-ordering delectable in-flight meals and beverages, selecting their preferred seats, and even arranging for wheelchair assistance

Trip Summary

This page reviews flights that have previously been selected by the user to ensure that no flight ticket booking errors occur. In addition, users can also view price details on this page.

Choose Seat

This page will appear when the user clicks the Choose Seat button. On this page, the user can select the seat he wants according to his seat class with two categories, namely premium and regular

Payment

On this page, users can choose the payment method they want. In addition, the user can also redeem points if user has Lion Air points

Payment Sucessfully

This pop up page will appear if the payment has been verified and there is a 'back to home' button for users if they want to return to the homepage and 'trip details' to see the details of the flight they have booked.

Home Screen

This page serves as the main hub where users can search for flight tickets. Additionally, it features several flight destinations managed by Lion Air. There is also a hamburger menu button that directs users to various menus not found on the home page, and a notification button that leads to a notification pop-up providing information for the user

Hamburger Menu Screen

This page showcases several menus that are not displayed on the main page, offering various options to assist with your flight experience, including 'Fly With Us' and others

My Trip Screen

This page serves as a platform where users can conveniently track their past and upcoming flights. Users can seamlessly add flights to their itinerary by booking Lion Air tickets through other apps. Simply click the 'Add' button and search for your desired flight by clicking the 'Search' button

My Trip Screen (No Trip)

Similar to the previous 'My Trip' page, but with a unique twist: on this page, when users don't have any trip history

Check In Screen

On this page, users have the convenience of checking in for their flights online using two methods: either through their booking reference or e-ticket number

Profile Screen

This page offers users the power to view and customize a treasure trove of information, including their profile details, travel preferences, payment card settings, and notification preferences. What's more, users can keep tabs on their vouchers and points. For the grand finale, they have the option to gracefully sign out from their profile right here

Flight Search Result

This page unveils the fruits of the user's pre-set flight search, giving them the power to sort and filter flight results to their heart's content. With the 'Modify Search' option, users can fine-tune their quest. Plus, they can easily spot the best bargains based on the flight prices by date

Flight Details

This page unfolds like a treasure chest when users click on 'More Details,' revealing a wealth of intricate flight information waiting to be explored

Complete Your Flight

This page materializes once users select their desired flight, ushering them into a realm where they craft their journey. Here, users are invited to complete essential personal details for the flight, enhance their experience with options like adding baggage, pre-ordering delectable in-flight meals and beverages, selecting their preferred seats, and even arranging for wheelchair assistance

Trip Summary

This page reviews flights that have previously been selected by the user to ensure that no flight ticket booking errors occur. In addition, users can also view price details on this page.

Choose Seat

This page will appear when the user clicks the Choose Seat button. On this page, the user can select the seat he wants according to his seat class with two categories, namely premium and regular.

Payment

On this page, users can choose the payment method they want. In addition, the user can also redeem points if user has Lion Air points.

Payment Sucessfully

This pop up page will appear if the payment has been verified and there is a 'back to home' button for users if they want to return to the homepage and 'trip details' to see the details of the flight they have booked.

Want to see the prototype?

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